Crayons Advertising has bagged a host of new businesses. The creative and media duties won by the agency recently include Isle, Ramprastha Building, Kohinoor Spices and Maples. These accounts are on retainer ship basis, so the agency is unable to put a size to the business.
Commenting on the wins, Crayons President, Ranjan Bargotra, said, “I am really happy that a lot of action has been happening. We are handling brands from categories as diverse as infrastructure, retail to institutes. 2008 has been a good year for us till now.”
“We will be handling the logo, brochures, communication campaign for the retirement resort for senior citizens called ‘Impact’ which is owned by the Fortis Group,” Bargotra said.
Ramprastha Building is a real estate player in the NCR region. The agency will be working on their logo, campaign and quadrilaterals, he informed.
As for Kohinoor Spices, Bargotra said Crayons will be handling their print campaign which will appear in Femina and other women-oriented magazines. “We are doing packaging and POS for Kohinoor. We will be handling radio, OOH campaign and Internet,” he said.