Crayons Advertising has been awarded the creative and media duties for the Fortis-Escorts Cardiac Program. The programme is one of the world’s largest and covers Delhi and NCR across five centres. Fortis-Escorts has the best of India’s cardiac experts performing the most comprehensive cardiac procedures.
Ranjan Bargotra, President, Crayons Advertising, said, “The brief to the agency was to establish Fortis-Escorts Cardiac Program as the best and most trusted in cardiac care. We proposed a multi-media campaign across press, radio, outdoor and cinema. The press campaign is a series of four ads targeted at the 35+ SEC A, essentially male audience. The campaign, shot by veteran photographer Akash Das, has a nice warm visual appeal supported by factual headlines.”
Bargatra explained that the first two print ads had already appeared in major dailies, while the other two would follow by next week. The outdoor campaign is already visible across Delhi and NCR. The radio ads will be released next week, followed by ads at cinema halls.