The Kolkata branch of Crayons Advertising has been assigned the creative duties for the HIV/AIDS awareness programme, an initiative of the Bihar government and funded by UNICEF.
With the alarming rise in the number of HIV/AIDS cases in the state, the Bihar government along with UNICEF is in the process of upgrading its awareness programme for the disease. The advertising communication for this will be handled by Crayons Advertising Kolkata and Lowe Lintas India.
Crayons will be doing the press ads and television commercials both at the local and national levels. Commenting on this win, Narendra Parekh, Branch Head, Crayons Kolkata, said, “This would be a stepping stone for Crayons Kolkata as we are the youngest member in the Crayons family.”