Crayons Advertising on account winning spree

Crayons Advertising on account winning spree

Author | Pallavi Goorha | Thursday, Sep 14,2006 8:46 AM

Crayons Advertising on account winning spree

Crayons Advertising Delhi has bagged a host of new business in the past one month. The creative and media accounts won by the agency recently include ITC Fortune Park Hotels, SRGP Corporation, Mapels and KLJ Constructions.

Commenting on the new wins, Crayons Advertising President, Ranjan Bargotra, said, “I am really happy that a lot of action has been happening. We are handling brands from categories as diverse as infrastructure, retail and institutes.”

“ITC Fortune Park Hotels is a chain of about 15 hotels of ITC. The account size is Rs 1 crore. We are handling the entire creative and media duties for them. We have recently given the hotels a new look. The ads broke recently in print in all the newspapers all over India,” Bargotra said.

“Another account that we are handling is SRGP Corporation, a company which specialises in real estate in Kanpur. The incumbent agency was Triton. We are on a creative retainership. We are doing the image makeover of the company from changing the logo to giving the website a new look.” he further said.

“Crayons is handling the creative and media duties of Maples, which is an aviation and hospitality institute in Delhi. The size of the business is Rs 2 crore. The TVC is breaking in a few months. The print ads broke this month in all the main dailies. In the outdoor category, we did some translides at PVR in Delhi,” added Bargotra.

He further said, “Another account in the agency’s kitty was KLJ Constructions. KLJ Solutions provides an opportunity to deliver design-build and construction management services to public sector clients. We will be doing print ads for them.” He, however, refused to divulge the account size.

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