Crayons Advertising Delhi has won the creative duties of Kajaria Ceramics. The incumbent agency was Triton Delhi. The size of the business has been pegged at Rs 7 crore. Kajaria Ceramics had entrusted its media duties to Starcom in May 2006.
Commenting on the account win, Crayons Advertising President, Ranjan Bargotra, said, “We are really happy to win this creative business. It was a multi-agency creative pitch. We won this business because the client really liked our strategic presentation. We will be working on the brand as a whole. We will be working on 360-degree angle, which includes TVC, print, outdoors, the Internet, etc.”
He added that the print campaign would be breaking early next month in all lifestyle and home furnishing magazines. A TVC is already on air these days. Another TVC will be breaking in August on all main channels.
Kajaria Ceramics Ltd is the manufacturer and largest exporter of ceramic tiles in India.
Starcom bags media duties of Kajaria Ceramics and Kohler