Crayons Advertising is completing two decades of its existence on July 7, 2006. The agency is unveiling a new logo to mark the occasion, even as it chalks out ambitious plans to be the ‘first truly Indian multinational agency’.
Kunal Lalani, Managing Director, Crayons Advertising, said, “We are really thrilled to complete 20 years of our company We started the agency in 1986. It has been a great learning experience. When we started out, the whole advertising scenario was different. The advertising business wasn’t serious at that time. Now, everything in advertising has changed. Advertising has a rightful place in the industry. It has a significant contribution in the success of products.”
Lalani further said, “As part of the celebrations to mark our 20th anniversary, we have changed our logo. The logo reflects the joyous feeling, it has more colour and depicts people in a celebratory mood. We are buoyed by the success and risk and are dreaming be the first truly Indian multinational agency. Currently we have seven offices, which we plan to increase to 15 by 2010. In March 2005, we closed the year with Rs 75 crore billings. By 2010 we plan to achieve a target of $ 200 million. It has a lot to do with current scenario and growth happening internationally.”
“Our immediate aim is to grow in size, imagination and vision. The best part of our agency is that we have a very low attrition rate in clients and people working with us. We began with five people and now we are 125 people strong,” he added.
Ranjan Bargotra, President, Crayons Advertising, said, “The journey has been good. I joined Crayons half way in 1996. Lalani’s philosophy was to grow with few clients. We followed this philosophy. Baba was our first client from the day Crayons started operations. We did some memorable TVCs for Baba, Yogi Pharmacy, Kohinoor Basmati Rice, Gulf Oil, and Kajaria Tiles, among others.”
The other major clients of Crayons have been Estander, Gulf Oil, Ministry of Tourism, Rajasthan Government, Goa Pan Masala, Incredible India, Himanchal Tourism, and China Airlines, among others.