In an effort to strengthen its Southern presence, Crayons Advertising Limited has bought Chennai-based Creative Garage. Ravi Krishnan, who was the Creative Director at Creative Garage, will be heading the office in Chennai for Crayons Advertising.
Confirming the development to exchange4media, Ranjan Bargotra, President, Crayons Advertising said, "Headquartered in Delhi, we have emerged as fairly strong player in North. We started in Delhi and then moved on to set up offices in Mumbai, Chandigarh and Jaipur. We did not exist in South except for a small presence in Trivandrum as we have been handling Kerala Tourism. We needed support for our Trivandrum office and we also wanted to get into Chennai."
He said, "Ravi and I know each other for a long time and share a comfort level. These guys are really good at their work. While Vijayshree will be supervising the office and taking care of operations, Ravi is the creative head and will look after the business strategies and creatives. We are also expecting support from our Chennai office."
Crayons Advertising has been handling clients like Rolex Watches, Kohinoor Basmati Rice and Food Products, Jindal Group, Bharat Sanchar Nigam Ltd, Indian Oil Corporation Ltd and Mahindra & Mahindra to name a few.
Said Krishnan, "We have been a national team working with different companies. But now we are going to drive the local business, which will be a challenging and interesting task. We pride ourselves in our creative strength and will focus on quality work rather than quantity."
Though Creative Garage is just a six-month old company with billings of about Rs 25 lakh, Crayons Advertising has no doubts on their capabilities. The company has charted out big plans to gain a strong foothold in the South as well.