Top Story


Home >> Advertising >> Article

Crayons Advertising bags creative and media duties of PC Jewellers

Font Size   16
Crayons Advertising bags creative and media duties of PC Jewellers

Crayons Advertising, Delhi has bagged the creative duties and part of media duties of PC Jewellers business. Said Ranjan Bargotra, President, Crayons Advertising, “We can’t divulge the size of the business at present, but the size of the account is huge and will be finalised shortly.”

Bargotra further said, “We are currently working on the print campaign for PC Jewellers. A TVC will be breaking soon.”

He added, “We have also won the creative and media duties for Madhya Pradesh Tourism, along with Percept H. The size of the account is around Rs 3 crore, which is likely to triple by next year.”

Describing the work, Bargotra said “The idea is to get Madhya Pradesh among the consideration set of tourist destinations, when one plans holidays.”

“We will be soon starting work on the print campaign next month. This will go on till February. There will be more work coming in the basket in the coming months,” he added.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.