Crayons Advertising, Delhi has bagged the creative duties and part of media duties of PC Jewellers business. Said Ranjan Bargotra, President, Crayons Advertising, “We can’t divulge the size of the business at present, but the size of the account is huge and will be finalised shortly.”
Bargotra further said, “We are currently working on the print campaign for PC Jewellers. A TVC will be breaking soon.”
He added, “We have also won the creative and media duties for Madhya Pradesh Tourism, along with Percept H. The size of the account is around Rs 3 crore, which is likely to triple by next year.”
Describing the work, Bargotra said “The idea is to get Madhya Pradesh among the consideration set of tourist destinations, when one plans holidays.”
“We will be soon starting work on the print campaign next month. This will go on till February. There will be more work coming in the basket in the coming months,” he added.