Crayons Advertising has bagged the creative and media duties of the Incredible Jammu and Kashmir campaign in a multi-agency pitch that saw many agencies in the fray for the account. The account size is pegged at Rs 3 crore. Leo Burnett and Crayons were agencies shortlisted for the final round of the pitch.
Crayons Advertising President, Ranjan Bargotra, said, “We will start servicing the account within a week’s time. They liked our strategic way of making the presentation. We got the duties as Jammu and Kashmir is bouncing back as a popular tourist destination.”
Describing the work, Bargotra said that the idea was to get Jammu and Kashmir among the consideration set of tourist destinations. A TVC and a print campaign have been planned to get this message through, which will be unveiled soon.