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Crayons Advertising bags creative and media duties of Incredible J&K campaign

Crayons Advertising bags creative and media duties of Incredible J&K campaign

Author | Pallavi Goorha | Wednesday, Jan 04,2006 7:49 AM

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Crayons Advertising bags creative and media duties of Incredible J&K campaign

Crayons Advertising has bagged the creative and media duties of the Incredible Jammu and Kashmir campaign in a multi-agency pitch that saw many agencies in the fray for the account. The account size is pegged at Rs 3 crore. Leo Burnett and Crayons were agencies shortlisted for the final round of the pitch.

Crayons Advertising President, Ranjan Bargotra, said, “We will start servicing the account within a week’s time. They liked our strategic way of making the presentation. We got the duties as Jammu and Kashmir is bouncing back as a popular tourist destination.”

Describing the work, Bargotra said that the idea was to get Jammu and Kashmir among the consideration set of tourist destinations. A TVC and a print campaign have been planned to get this message through, which will be unveiled soon.

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