Mindshare, along with GroupM, has announced their global alliance with Crayon Data, among the most innovative global big data start-ups, to Indian enterprises.
This comes after Ratan Tata’s announcement last week of investment in Crayon Data.
Together, GroupM, Mindshare and Crayon Data aim to map the taste of millions of Indian consumers, which will allow enterprises to target consumers more precisely.
CVL Srinivas, India CEO of GroupM, said, “GroupM is changing the way marketers approach the business of media. Together with the WPP data alliance, bringing the Crayon Data proposition to India reflects our ambition to know more deeply than anyone else the tastes of Indian consumers and use that to help our clients target them better”
Commenting on this, Prasanth Kumar, CEO, Mindshare South Asia said, “Through this alliance, Mindshare’s proprietary data and research are further enriched with Crayon Data’s analytics. This will help us bring in both agility and adaptive solutions for our clients. Understanding the tastes and mind-set of consumers is extremely important and will be a great advantage for us especially since there is a strong focus on digital. In our journey to understand our consumers even better, this will be a great advantage.”
Suresh Shankar, Founder, Crayon Data, said, “As life goes digital, and choices proliferate in every aspect of our life, we will move to a world centred around personalisation, where companies understand tastes and preferences at an individual level, and use that to make choices simple and relevant for their consumers”.