‘Knowledge is in the end based on acknowledgement’ – Ludwig Wittgenstei
An acknowledgement that the most creative minds in India aspire for – Goafest 2012 is here once again to reward the best of the best. With the theme as ‘Magic of Ideas’, the magic is set to unravel in less than three days. If you have doubts on whether to be a part of the action or not, we list down the reasons why you should think again...
Heady line-up of speakers
What we learn today sets the agenda for tomorrow. Goafest has lined up a heady mix of speakers to make sure that your presence at the festival this year is a great learning experience. Making the sessions all the more interesting would be engaging interactions at the end of each seminar where leading marketers bring in the Indian perspective.
Sharing ideas that have made a huge impact around the world will be Jean-Yves Naouri, COO Publicis Group and Tim Love, Vice Chairman, Omnicom Group. Following that would be presentations by leaders of two of the most respected companies in the world – Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence from Coca-Cola and Jayant Murty, Director of Strategy, Media and Integrated Marketing, APAC from Intel.
Mildenhall and Love will take on the stage again on Day two. The sessions will be moderated by Sanjay Behl, CEO, Reliance DTH & IPTV and Kainaz Gazder, Marketing Director, P&G India. Also hear Lucas Watson, Vice President, Global Sales and Industry Marketing, YouTube share his ‘video’ insights this day.
Day three will witness talks by Amir Kassaei, Chief Creative Officer, DDB Worldwide; Rishad Tobaccowala, Chief Strategy and Innovation Officer, VivaKi; Prof John Philip Jones, Author and Brand Guru; Erik Vervroegen, International Creative Director, Publicis Worldwide and Simon Wardle, Chief Strategy Officer, Worldwide, Octagon.
Compete with the best beyond boundaries this year
For an industry that loves to compete and be rewarded – the competition has just got tougher. With 4253 entries for Creative Abbys and 628 entries for Media Abbys, this is so far the highest number of entries Goafest has ever received. Of the total entries, about 20 are from Sri Lanka, Nepal, Bangladesh and Pakistan as the festival opens doors to South Asia countries for the first time. Shashi Sinha, CEO, Lodestar UM & President, Ad Club Bombay shares that participation from more than 200 organisations from India and other countries proves that the awards are not only for the big agencies but rewards creativity coming in from anywhere. Talking about the participation from neighbouring countries, he says “The entries from outside have won not only the ‘Best of Rest of SE Asia’ awards but also the main awards. This would definitely encourage much more participation in the coming years.”
Along with the Media awards, Direct, Digital and Design awards will also be presented on April 20. The best in Print and Print craft, Film and Film craft, Radio and Radio craft, Outdoor and Integrated will be awarded during the Creative Awards Show on April 21.
Exchange ideas with the best from around the world. Network with peers from India and South Asia as more than 3000 delegates come together for the festival this year. Interact with young guns as ‘Marketing Wizards’ brings about 100 young marketers from more than 50 companies.