The advertising fraternity is eagerly awaiting the launch of the Pitch Madison Media Advertising Outlook 2014, which will be revealed on February 19 in Mumbai. The industry has seen several changes in the past year and these will be reflected in the projections for 2014. The Pitch Madison annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well.
‘Growth of TV’ and ‘how the year ahead will be for magazines’ are the some of the questions that marketers want to find answers to before they allot budgets in the new financial year. The upcoming General Elections will play a crucial role in most of the ad spends in 2014.
The launch of Pitch Madison Media Advertising Outlook for 2014 will be followed by keynote address by Adi Godrej, Chairman, Godrej Group.
A special address by Uday Shankar, CEO, STAR India will follow, where he will share his insights on how advertisers can get the best out of TV despite the ad cap regulation, which will be formally enforced this year.
Girish Agarwaal, Promoter-Director, Dainik Bhaskar Group will share his thoughts on how print can prove effective for FMCG advertisers.
The Pitch Madison Advertising Outlook brings together leading names in the industry on one platform, and this year the topic for discussion will be ‘From Media Transactions to Media Partnerships – Can we find our way there?’
Amit Chopra, Head of Sales, Star Network; Sushrut Pant, Head – Marketing, Personal and Nature Care, Marico; Siddhartha Mukherjee, Category Director, Chocolate and Media, Cadbury India, Mondelez International; and Punitha Arumugam, Director, Agency Business, Google India will be some of the panelists at the event, who will decode the path from Media Transactions to Media Partnerships.