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Countdown begins for EMVIES

28-June-2004
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Countdown begins for EMVIES

With the culmination of the case study presentation, the media fraternity now awaits the D-day on July 2, to see which ideas take away the EMVIES. The presentation shared some of the best media innovations in 2003. The audience present had different experiences from the presentation but one thing all agreed on was that EMVIES case study presentation was one of the most educative experiences for the media fraternity.

The daylong presentation was divided in two sessions. The morning half comprised of 15 presentations. Judges for the session were India Today’s Mohini Bhullar, Godrej’s Soumitra Ghatak, Thomas Pullien and Dorab Sopariwala. Lodestar and MediaCom presentations, four each in this session, closely followed by Madison dominated the morning. The other presentations were made by GroupM, ETV and Sony Entertainment Television.

“Each of the presentations was very interesting and most of them stuck to the time limit, which was a good thing,” remarked Bhullar. Sopriwala. “The presentations were good and some of the ideas were actually brilliant. But I think that they should spend some more time in making excellent presentations. Sometimes the idea is good enough for a Gold but a bad presentation changes that,” he said.

Present on the occasion, Sam Balsara, Chairman and Managing Director, Madison, expressed, “An event like this can give you nuggets you can’t pick from a MICA or any such institute. It opens your mind to newer avenues. I think any media professional who knew of the event and didn’t attend it is not serious about his profession.”

The afternoon session comprised on 19 presentations. Adjudging these were, Godrej’s Zozden Lobo, Zee’s Sunil Khanna and Sony’s Sunil Lulla. GroupM had seven presentations in this round. Lodestar made two presentations. The presentation was a differentiated one where people in the audience held Indica shaped cards keeping matching the ‘More Car’ theme of the presentation.

Also what was interesting about this session was that participation from Pepsi Foods, Jagran and Zee News gave a variety to the afternoon. With presentations from Initiative Media and Ogilvy Direct completing the evening, EMVIES surely seems to have broadened its base this year, reflecting the industry growth and the acceptance of the award.

“The case study presentation is on a better scale than last year,” Lobo commented. “The presentations were innovative and we have seen some very good stuff here,” said Lulla. Khanna observed, “Some of the case studies presented the results of the innovations used, which makes perfect sense. But I feel all case study presentations should have done that way. So maybe there should be some kind of a format in place.”

Most case study presentations managed to hold on to a captive audience. People who have been in the previous years presentations expressed that the quality of the presentation itself has increased. The very fact that they entries this year jumped to 324, almost 200 more than last year indicates that this initiative of The Bombay Ad Club is growing stronger. As for the winners of EMVIES 2004, it’s just a wait of four days now.

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