Top Story

e4m_logo.png

Home >> Advertising >> Article

Cottage Industries empanels seven agencies

08-February-2012
Font Size   16
Share
Cottage Industries empanels seven agencies

A leading source for Indian handicrafts, Central Cottage Industries Corporation (CCIC) of India, commonly known as Cottage Industries has taken seven agencies on its roster for a period of two years. The empanelled agencies include Crayons, Newfields Advertising, Aakar Advertising, Centum Advertising, Mode, Span Communication and Promodome. While Newfields, Aakar, Centum and Mode have been retained by the company, Crayons, Span and Promodome are the new additions on the roster.

Though no official confirmations from the department could be obtained, sources close to the development have confirmed the news to exchange4media, while agencies have also confirmed their empanelment by CCIC. It is understood that a total of 20 agencies were presented to the client, but only seven agencies could make it to the end.

It may be recalled that exchange4media had reported the pitch call last year in the month of April. The presentations were concluded in the month of November. Post empanelment, the responsibilities for the agencies would include providing services in the fields of publicity, design, printing, PR activities etc.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited