Corporation Bank has invited applications from INS accredited advertising agencies with a good track record for empanelment. The empanelled agencies will be responsible for carrying out the publicity campaigns for the bank in various media formats.
Broad activities to be undertaken by the empanelled agencies shall include identifying target areas for brand building, outdoor branding, campaigning in print and electronic media, increasing visibility of brand Corporation Bank, PR and event management etc.
To be eligible for empanelment, applicants should be fully accredited to the Indian Newspapers Society (INS). The agencies should have an all India presence. Further, the agencies should have experience in handling advertising portfolio of banks.
Agencies should have specialised and qualified professionals having adequate experience in dealing with advertisements, PR, press relations and media.
Interested parties can submit their proposals in sealed covers super scribed ‘Application for Empanelment of Advertising Agencies’ to the General Manager (Corporate Communication, Publicity and Public Relations division), Corporation Bank, Head Office, Mangaladevi Temple Road, PB No. 88, Mangalore - 575001 up to 5 pm on November 8, 2010.
Short-listed agencies will be called for presentations to be held between November 11 and November 15, 2010.
The presentations made by the agencies will be evaluated on the basis of three parameters, ‘Infrastructure and Strength’, ‘Understanding Corporation Bank’s Business’, and ‘Result Oriented Solutions’.