Top Story


Home >> Advertising >> Article

Corporate Services means big bucks for ISPs

Font Size   16
Corporate Services means big bucks for ISPs

While some ISPs have started seeing a sharp spurt in revenues coming from services like networking solutions, virtual private networks etc, there are others like the Videsh Sanchar Nigam which is fast drawing up plans to enter the fray.

The trend is a shift from revenue models built on eyeballs to wooing the corporate sector with various solutions. In the case of Chennai-based Satyam Infoway, corporate services account for 55 per cent of its total revenues.

Sify has recorded an increase in the contribution of corporate services to its total revenue mix, but resfuses to provide the precise figures.

VSNL plans to foray into the corporate services space to leverage its domain knowledge and expertise in network management and access solutions.

In the case of Caltiger. The first ISP in the country to offer free internet access. Advertising revenues which accounted for 80 per cent of revenues for the April-June, ‘00 quarter, now account for only 40 per cent of its total revenues. The revenue stream is now in favour of services for corporates like networking solutions.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business