Top Story

e4m_logo.png

Home >> Advertising >> Article

Convergence, the next IT mantra

21-January-2001
Font Size   16
Share
Convergence, the next IT mantra

Convergence is here. The backbone networks - to carry voice, data and video - are already merging. By 2005, all networks will run on IP. However the last mile - access to homes - remains unresolved with several technologies - DTH, DSL, digital terrestrial - competing for attention and knocking at the door. Speakers at a seminar on convergence called 'The Emerging Reality', jointly organised by Ficci and JM Morgan Stanley, highlighted the flux in the convergence landscape: According to Sunil Mittal, chairman of Bharati Enterprises, infrastructure will hold the key to spread of convergence in India. It would take another three to four years to span out in the country.. Amit Sharma, vice-president of Motorola feels that the cable TV network will play a crucial role in spread of convergence in the country. Cable TV penetration in the country has exceeded that of fixed line telephone connectivity. According to Ramesh Venkataraman, partner, Mckinsey & Co, direct-to-home and DSL technology will compete with each other to offer last mile connectivity to end-users. R R Shah, CEO of Prasar Bharati was of the view that most delivery technologies will co-exist with each other in the long run. Kiran Karnik, managing director, Discovery Channel felt that even if technologies converge, social and cultural habits will prevent complete convergence.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education