Fortune India has appointed Contract Advertising as their creative agency. Contract won the business after a closely contested multi-agency pitch. Fortune India and Contract Advertising will combine their strategic think tanks to work on realizing the brand’s growth, vision and strengthening its foothold in India.
“We are at a stage in our brand cycle, where we need a lot more than just creative inputs. The idea is to grow the brand (qualitatively and quantitatively) in India to new heights and that’s where the strategic inputs from Contract Advertising will come into play. The team came to us with a passion to drive this brand and we are now looking at a long-standing relationship with the agency,” said Anita Mazumdar, Business Head, Fortune India, while speaking on the appointment.
Contract Advertising will be the communication partner for Fortune India with duties ranging from formulating the brand’s creative and digital strategy in India.
Rana Barua, CEO, Contract Advertising, marks this as “an iconic brand to partner with. We believe in the power this partnership can provide to both entities and look forward to a great and enriching relationship with this brand.”
Launched in India in October 2010 in a licensed partnership between ABP Group of Publications & Time Inc., Fortune India retains the spirit of the global brand with respect to thought leadership and practice from across the world every month while adding the Indian dimension. Fortune India is Fortune’s fifth international edition following Fortune China, Fortune Turkey, Fortune Korea and Fortune Greece.