Top Story

e4m_logo.png

Home >> Advertising >> Article

Contract wins creative duties for Portea Medical

20-October-2014
Font Size   16
Share
Contract wins creative duties for Portea Medical

Contract Advertising has won the creative mandate for Portea Medical, a medical service company that brings medical care to the patients’ doorstep. They strive at making primary healthcare more accessible, affordable and accountable. The business, which comes on the back of a highly contested multi-agency pitch, will be handled out of the agency’s Bangalore office.

“Portea was a very challenging win for us and we are excited to work with thought leaders like them on a category that has huge opportunities. We hope to create some exciting and thought provoking communication for Portea in our journey together,” said Monojit Ray, VP and GM, Contract Advertising, Bangalore, announcing the win.

Portea has partnered with Contract to develop campaigns poised to capitalise on the mindset of the new-age audience. The campaign will run across TV, print, radio, out-of-home and digital media. Contract will be managing the business across all spheres.

“We look forward to working with the Contract team as we continue to build understanding among patients about the range of medical care and support services that are delivered in-home by Portea,” said Meena Ganesh, CEO and Co-founder, Portea Medical awarding the business to Contract Advertising.

Portea currently offers its services in 18 cities including Delhi/ NCR, Bangalore, Mumbai, Chennai, Kolkata, Hyderabad, Pune, Coimbatore, Lucknow, Vizag, Jaipur and Ahmedabad amongst others.

“It’s a new concept in organized healthcare delivery in India, and therefore a very exciting opportunity for us as Portea’s communication partner,” says Manoj Jacob, ECD Contract Advertising, Bangalore.
 

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group