Contract Advertising has won the creative mandate for Portea Medical, a medical service company that brings medical care to the patients’ doorstep. They strive at making primary healthcare more accessible, affordable and accountable. The business, which comes on the back of a highly contested multi-agency pitch, will be handled out of the agency’s Bangalore office.
“Portea was a very challenging win for us and we are excited to work with thought leaders like them on a category that has huge opportunities. We hope to create some exciting and thought provoking communication for Portea in our journey together,” said Monojit Ray, VP and GM, Contract Advertising, Bangalore, announcing the win.
Portea has partnered with Contract to develop campaigns poised to capitalise on the mindset of the new-age audience. The campaign will run across TV, print, radio, out-of-home and digital media. Contract will be managing the business across all spheres.
“We look forward to working with the Contract team as we continue to build understanding among patients about the range of medical care and support services that are delivered in-home by Portea,” said Meena Ganesh, CEO and Co-founder, Portea Medical awarding the business to Contract Advertising.
Portea currently offers its services in 18 cities including Delhi/ NCR, Bangalore, Mumbai, Chennai, Kolkata, Hyderabad, Pune, Coimbatore, Lucknow, Vizag, Jaipur and Ahmedabad amongst others.
“It’s a new concept in organized healthcare delivery in India, and therefore a very exciting opportunity for us as Portea’s communication partner,” says Manoj Jacob, ECD Contract Advertising, Bangalore.