At a well-attended function at Mikanos, Mumbai, Ad Club of Mumbai gave away EFFIE Awards 2002. The Yahoo sponsored event opened with the presentation of the eleven short-listed case studies in a packed hall. Out of these, seven bagged the prestigious awards - the only agency wining more than one award was Contract.
In the consumer products category Lowe Lintas bagged the gold for Pepsodent "Dishoom Dishoom" campaign. Silver in this category was awarded to Contract for Cadbury temptations "too good to share" campaign and the bronze went to Orchard advertising for its "Coca-Cola Gaana" campaign, brand, of course was Coke."
In the services category, only a gold was given away, and it went to Contract Advertising for Children's Growth Bond Programme for ICICI Children's growth bond. In Consumer Durables category there was no gold but a silver and a joint bronze. Silver went to Mudra for "Kinetic Style - Twins" campaign. Bronze was shared by FCB Ulka for "Mummy ka magic chalega kya" (whirlpool Whitemagic) and J Walter Thompson for Eternal circle of light campaign (Nakshatra).
Contract walked away with grand Effie for Children's growth Bond Programme. And, the campaign, no doubt deserved it, for its insights, execution, and the results it got for the client - a 2.89 crore revenue, with a spend of Rs 5.83 lac.
Jury for Effie awards 2002 included Bharat Dabholkar of Publicis India, Kiran Khalap of Chlorophyll, Prasoon Joshi of McCann, Bharat Puri of Cadbury India, Rajeev Karwal of Philips India, Anil Chopra of HLL, Andrey Purushottam of Starcom and Alex Kuruvilla of MTV among others.
This is the second year that this award is being given away in India under the supervision of Ad Club of Bombay.