Contract Advertising (India) Ltd with the help of JWT has floated a new division catering to specialised communication within the agency. The division will specialise in recruitment and employer image building of organisations.
Apart from just HR-related advertising, it would include ads developed in the area of R&D for companies. Building an image for the client through these `specialised' route would thus be the forte of this new division.
Contract Advertising has branded divisions such as Design Mantra (for developing logos), I-Contract (for direct marketing) and Healthcare. JWT-SC (J Walter Thompson -Specialised communication) is the latest division to get floated within the agency by using a network company as a partner to bring in this `specialised' form of advertising into the country.
Currently there is no other agency in the Indian market offering a similar service in the area of recruitment. Contract Advertising is a member of the JWT Worldwide network, which also includes HTA as a member.
Meanwhile the agency is yet to decide upon the kind of clients it would cater to in the Indian market.
Source: Business Line