Domino’s Pizza is through with the review of its creative duties, and it has retained Contract Advertising on the business. The decision was confirmed by Dev Amritesh, Vice-President, Marketing, Domino’s Pizza India. He also informed that Madison will continue to be the media agency. According to industry sources, the account size is around Rs 15 crore.
Speaking on the pitch process, Amritesh said, “Contract has been our agency for the last five years and we are very happy with the kind of work they have been doing for our brand. As far media reports on the pitch is concerned, I have no comments to make. We are clear that Contract is partnering us on our creative duties.”
Speaking on future plans, Amritesh said, “We are working on fresh innovations and other initiatives. We recently released a TVC to announce the launch of the new Sicilian Wheat Treat Pizza and are looking forward for more good work.”
Jagdip Bakshi, CEO, Contract Advertising, could not be contacted at the time of filing this report.