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Contract launches new division ‘Design Sutra’

25-March-2002
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Contract launches new division ‘Design Sutra’

Contract Advertising (India) Ltd., has launched ‘Design Sutra’ its specialist design division in Delhi. The new division will cater to the retail communication needs of its clients, the agency launched its design cell in Mumbai last year.

To handle the influx of new accounts, Contract Advertising, the mainstream advertising division is also on a recruiting spree to strengthen its operations in India. The agency has recently bagged a host of new accounts, which include Allianz Bajaj, Microsoft XP and Seagrams. The new account wins add Rs 30 crore to its kitty.

To meet the evolving needs of its clients, Contract had recently extended the services of its direct marketing and interactive division —i Contract- by offering services like event management and database management.

In addition, the agency recently joined hands with JWT to launch JWT’s ‘Speciality Connection’ which specialises in recruitment advertisements and employee relations in India.

With capitalised billings of Rs 224 crore Contract Advertising has three divisions which include, Contract Healthcare (healthcare wing), i Contract (direct marketing and interactive) and Design Sutra.

Source: Financial Express

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