Contract Delhi has bagged the creative duties of British High Commission in a multi-agency pitch. On being asked about the size of the business, Prashant Mathur, Vice-President, Account Management, Contract Delhi, was noncommittal. All he would say was, “It’s a retainership business, but we are hoping to achieve an annual equi-billing of Rs 6-7 crore.”
The names of the other agencies that had taken part in the pitch process could not be ascertained.
Sharing his thoughts on the factors that helped them in getting the business, Mathur said, “Our enthusiasm, perseverance, research capabilities and our innovative presentation helped us bag the business. We had done a really detailed research on the areas where UK has an edge and then we presented them innovatively.”
Despite repeated attempts, the British High Commission wasn’t that forthcoming in sharing much information. Jeff Wilson, Director-Press and Communication, British High Commission, said, “We are working with Contract Advertising and look forward to a successful relationship. The details of our selection criteria and process are an internal matter.”
Contract has the task to promote UK in five different areas – business, art and culture, science and technology, environment, and education – and showcase the opportunities that exist there.
With the core responsibility of building the brand, the agency is essentially focusing on press and point-of-purchase at the moment. However, there was a possibility of broadening the scope on the basis of research, Mathur informed.
Commenting on the challenges ahead, he said, “It’s a very new kind of communication. To promote a country on a large scale is quite challenging.”