Contract Advertising has won the advertising, ATL and marketing communication mandate for Spice Corp, Spice Telecom and Spice Mobiles. These three brands are part of Spice, a business group with diverse interests in telecom, mobile handsets, mobile content and value-added services, BPO services, mobiles and accessory retail stores, films and entertainment centres. The combined account size is Rs 25 crore. The incumbent agency is JWT.
Vivek Bali, Group President-Global Branding and Marketing, Spice, said, “Spice is one of the fastest growing brands in India and is at the cusp of a new opportunity. We have been ramping up our businesses in a big way and developing innovative products and services, which have been the key to our success. We were impressed with Contract’s strategic inputs, ideation, creative ability, commitment and focus. I am confident that our partnership with Contract will help us achieve our vision of making Spice a preferred brand among our target audience.”
Speaking about the account win, Jagdip Bakshi, CEO, Contract Advertising, said, “We are delighted to be working on this dynamic and challenging category, and together with the Spice team we intend to make this the most happening brand.”
Rohit Ohri, Managing Partner, JWT, said, “JWT launched brand Spice in India. We're proud of the fact that today it's one of the fastest growing brands in the country. We've had a fantastic relationship with Spice. Global conflict issues have forced us to part ways. We wish Spice and the team on the brand all the very best for the future.”