Contract Advertising has bagged the creative duties for the entire range of Dabur Vatika products. The pitch took place between the two agencies that were handling different Dabur Vatika product groups prior to the pitch -- Mudra and Contract. The account size is estimated to be around Rs 20 crore.
Informed sources in the company have informed that Contract will now handle the entire business of Dabur Vatika which includes three shampoo brands, and the hair oil, skin and soap brands.
Prior to the pitch, Mudra used to handle the hair oil business while Contract was handling the shampoo and soap brands of Dabur Vatika.
The source also added that the agency had very ambitious plans for the brand and all new products to be launched under the Dabur Vatika brand would be handled by Contract.