Top Story


Home >> Advertising >> Article

Contract appoints Talha Bin Mohsin & Mahesh Parab to beef up Mumbai team

Font Size   16
Contract appoints Talha Bin Mohsin & Mahesh Parab to beef up Mumbai team

A day after elevating Kapil Mishra to the position of Creative Head of its Mumbai office, Contract Advertising has announced the appointments of Talha Bin Mohsin and Mahesh Parab as Vice President & Senior Creative Directors in its Mumbai office.

Both Mohsin and Parab are erstwhile Creative Heads and ECD of DDB Mudra, Delhi. The duo will work closely with Kapil Mishra, ECD and Creative Head, Contract Mumbai to drive creative excellence for the agency’s clients.

Commenting on the appointments, Ashish Chakravarty, National Creative Director, Contract Advertising said, “I am thrilled to have Talha and Mahesh on board. As individuals, they are obviously talented, but as a team, they are an absolute delight. Having worked with them in the past, I know that apart from having an uncanny nose for metal, they also bring tons of enthusiasm, craft, and sparkling solutions to the table. I look forward to fireworks, and delighted clients.”

“We have always respected the kind of work Contract has produced and when we got a call, the brief was extremely simple, ‘Let’s create great stuff’. So it wasn’t too hard to decide,” said Mohsin and Parab on their joining Contract.

In the past, Mohsin has worked with Leo Burnett Delhi and McCann Erickson, besides DDB Mudra, from where he has joined. During the course of his career, he has handled clients such as National Geographic, Coca Cola, HBO, Volkswagen, Marico, Godrej, Radio Mirchi, Yamaha, Unilever and McDonald’s.

Parab has worked on clients includind Amul, UTV, Trikaya McClean, Marico, HLL Lakme, Nerolac, Videocon and Western Union, to name a few, in the course of his career. 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign