Top Story

e4m_logo.png

Home >> Advertising >> Article

Contract appoints Aditya Kilpady as SVP, Strategic Planning

19-February-2015
Font Size   16
Share
Contract appoints Aditya Kilpady as SVP, Strategic Planning

Aditya Kilpady joins Contract advertising as Senior Vice President, Strategic Planning. He will head strategic planning for the agency’s Delhi office and will report to Shivaji Dasgupta, Delhi Branch Head.

Kilpady’s mandate will be to lead integrated communication solutions across the portfolio and be a strategic business partner for Contract’s clients as well as partner the leadership team in maximising the new business thrust. 

“Having worked across India, China, Malaysia & Singapore, Aditya has diverse cultural contexts in unearthing insights to address a combined market of over 2.5 billion – that’s almost 40% of the world’s consumers, across audience segments that range from Moms to the Millenials!,” said Rohit Srivastava, Chief Strategy Officer, Contract Advertising.

“We are all excited about having him on board as a key partner, as we head into 2015 with much ambition and great positive intent for our clients,” he added.

Kilpady, who joins in from Bates CHI & Partners Singapore, is a post-graduate in Business Management from Sydenham Institute Mumbai. He comes with over 18 years of cross-cultural experience in brand strategy, communications planning and consumer insights. A well-travelled individual, Kilpady comes in with an understanding of how Asian markets function, having worked in India, Indonesia, China, Malaysia and Singapore. During the course of his career he has worked with Bates CHI & Partners’ Singapore, Bates CHI & Partners’ Malaysia, FCB Shanghai, D M Pratama Jakarta, FCB Ulka India, Mudra-Interact Vision India & SSC&B Lintas.

“I am excited to return to India where all the action is. Feels great to be with Contract, a rock-solid agency with an entrepreneurial spirit & an ambitious senior leadership team. Rohit is one of the most respected strategists in India and I am eager to work with him in building brands and elevate the strategic thinking with clients and creative,” said Aditya Kilpady on joining Contract.
 

Speaking to exchange4media, Shreyams Kumar M V, Joint Managing Director, Mathrubhumi shared his views on IRS 2017

The channel re-branded itself to verbalise what it stands for to its audience and partners

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots

Dentsu Webchutney has reprised its ‘The Racist Cover’ campaign this time with an interesting physical manifestation of the idea to demonstrate it in an innovative way

These five mobile ad campaigns enticed users to the point of immersion and led to brilliant ways for consumers to engage with the brands