Top Story

e4m_logo.png

Home >> Advertising >> Article

Contract Advertising wins advertising mandate of Aviva Life Insurance in India

05-August-2016
Font Size   16
Share
Contract Advertising wins advertising mandate of Aviva Life Insurance in India

Aviva Life Insurance, today, announced its partnership with Contract Advertising, a full-service integrated and independent communication agency and a part of the WPP Group.

Following a competitive pitch, Contract Advertising has been selected to handle the advertising portfolio for Aviva Life Insurance India and help build & develop the company’s communication messages, through new propositions and initiatives, over the next two years. Earlier, Aviva Life Insurance was being partnered by BBDO and MRM // McCann.

Anjali Malhotra, Chief Customer, Marketing & Digital Officer, Aviva India said, “We are keen to be seen as Thought Leaders in a category that is otherwise cluttered and largely non-differentiated. Be it our products ideas or communication, our strategy is to find relevance and uniqueness in our offerings, in order to be the insurer of choice. We are delighted to have Contract Advertising on board, as our new creative partner, in building our ambitious journey in India. In them, we have found like-mindedness and an ability to make a difference,in line with Aviva India’s vision to create an impactful customer connect.”

On the new win, Rana Barua, Chief Executive Officer, Contract Advertising said, “We are really excited on winning Aviva and look forward to partnering & creating unique ideas & communication that is relevant to the category and thus more impactful for them.  What is also heartening yet again is our understanding & creative during the pitch process was totally aligned with the vision of the entire brand and corporate team. We look forward to a long and enriching relationship with Aviva.”

Speaking on the partnership,Ashish Chakravarty, National Creative Director, Contract Advertising said, “A regulatory controlled category is plagued with sameness of product offering, and consumer conversations. Thus the role of brand communication becomes critical. We found Aviva’s new approach a welcome change. So I am happy that they chose us to partner with them, on their plans for India. This should be an exciting one, and we certainly hope to create some memorable work for the brand.”

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.