Winners of the Clio Awards 2009 have been announced in the six categories of Print, Direct Mail, Radio, Poster, Billboard and Strategic Communications/Public Relations, and India has managed only one win. Contract Advertising has bagged a Gold Statue in the Poster category for its work on Aadhar Association.
It may be recalled that the Aadhar Association work had also bagged a metal at Cannes 2008. Elated on the win, Ravi Deshpande, Chairman & CCO, Contract Advertising, said, “We had expected it to win. It is nice that the verdict is out all over that it is Gold. We all know how hard it is to get a gold and this is a testimony of the work being of the highest order, and it is good to know that we managed it.”
Meanwhile, the winners in the TV/ Cinema/ Digital, Content & Contact, Design, Innovative, Integrated and Interactive categories are yet to be announced and there is hope yet for the Indian entries.
The shortlists for Clio Awards were announced in April-end 2009, which had featured nine Indian entries – Publicis Communication (three entries), and O&M, Leo Burnett and Contract (two entries each). Of these, Contract has bagged a Gold Statue.
In honour of the monumental 50th Anniversary Clio Awards, the three-day Clio Festival featured decade-themed award shows. The Communications Awards celebrated the 1960s with a video montage of the advertising and design techniques that shaped the marketplace during that decade. The Clio Awards are produced by Nielsen Business Media, a part of The Nielsen Company.