Top Story

e4m_logo.png

Home >> Advertising >> Article

Contract Advertising bags creative duties for Shell Foundation

04-August-2009
Font Size   16
Share
Contract Advertising bags creative duties for Shell Foundation

Close on the heels of bagging the Samsonite business, Contract Advertising has been assigned the creative business for Shell Foundation, the CSR initiative of oil major Royal Dutch Shell. The win comes in the wake of a multi-agency pitch, which saw seven agencies in the fray. The account size could not be ascertained at the time of filing this report.

Confirming the development, Umesh Shrikhande, CEO, Contract Advertising, said, “The Shell Foundation tackles global poverty and environmental challenges. They have embarked on a global initiative, with India as the lead country, designed to address indoor air pollution – the toxic smoke from people cooking on fires and traditional stoves that kills more than 1.5 million people globally every year. This initiative will save lives, improve livelihoods and reduce CO2 emissions. Contract is proud to be a part of something that is making such a tangible difference. Contract has had a long relationship with Shell, and we are delighted to be taking it forward into new, but equally important territory.”

It may be recalled that Contract Advertising also handles the Shell Lubricant and Retail business (Bangalore) in India.

The Shell Foundation, an independent charity endorsed by the Shell Group, invests in social causes supporting various NGOs and others to carry out projects reaching people across India. These programmes seek to leverage Shell’s convening power as well as business and sector understanding and place these at the service of communities.

The programmes undertaken by the Shell Foundation include household energy and livelihood services for rural poor communities, decentralised power production from bio-mass sources, small-scale energy services for marginalised urban and semi-urban communities, non-smoking cooking devices using biomass fuel and consumer financing systems for solar home devices.

These programmes reach out to people in several states across the country. In addition, the Shell Foundation has supported watershed development and village institutions in Udaipur district, Rajasthan, and organic cotton farming and fair trade practice in the Kutch district of Gujarat.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’