Contract Advertising has been assigned the creative duties of the British High Commission. The win comes following a multi-agency pitch. The British High Commission is seeking innovative ideas to attract people to the UK, given the growing opportunities in business, education, environment, science and technology there. The size of the business, however, could not be ascertained at the time of filing the report.
Dan Chugg, Director, Press & Communications, British High Commission, said, “The British High Commission has, in the past, worked with different PR and marketing agencies in India. This has been both in specific events and regarding our overall profile in India. In this regard, we have met with a number of leading advertising agencies and, following a tendering process in line with UK Government regulations, have decided to assign the creative duties to Contract Advertising. Contract’s mandate would be to look at the way UK’s creative industries are currently projected and how we might do that in the future.”
Contract Advertising had got the opportunity to work with the British High Commission in the past as well. In fact, it is working on an ongoing campaign which says ‘UK, Creating Tomorrow’. This campaign is to project all the good things happening in the UK.
“A lot of good things are happening in the UK, which people are not aware of. The UK would leverage on their strength of being the hub of gaming, animation and other creative industries. The budget and type of media for the creative work has not been decided as yet. As for type of duties, I think it would be on a multimedia platform and include on-ground events, the Internet and print, in addition to other media,” said Prashant Mathur, Senior VP, Contract Advertising.
The win comes at a time when the UK Government has proposed to halve the time non-European Union visitors can stay in the UK, alongwith an imposition of a financial deposit to sponsor visas for non-EU relatives intending to visit the UK. It would be interesting to see how Contract’s campaign would address these contentious issues that have earned the ire of mostly Asians.