Contract Advertising has appointed Ajay Ahluwalia as Creative Director, confirmed industry sources. Ahluwalia is no stranger to Contract as this is his second stint with the agency.
His appointment comes on the back of Ashish Chakravarty joining Contract as National Creative Director in May this year. Both the appointments follow departure of the agency’s Chairman and Chief Creative Officer Ravi Deshpande.
Ahluwalia’s last assignment was with Rediffusion DYR, where he headed all its consumer touch-point initiatives for the Delhi branch. His responsibility included delivery of all BTL, retail design, shopper marketing and activation ideas for key clients. He was leading a 14-member team comprising designers, content developers and writers involved in ideation and execution for all consumer touch-points, except conventional advertising media.
In a career spanning 13 years, Ahluwalia has worked across various sales functions as well as in advertising. He has also headed the marketing team at retail pharmacy chain Guardian Pharmacy.
Prior, he was Creative Director at Publicis. Some of the brands he had worked on included Bacardi, Coca-Cola, Fanta, HP, NIIT, Hutch, Perfetti, Nescafe, Kelvinator and Hindustan Times.
Are these changes the firsts of many more to come at Contract Advertising to strengthen the leadership team post Deshpande’s departure? Are more such appointments in the pipeline? It remains to be seen…