Contract’s ad campaign for Portea highlights the benefits of ‘Healing at Home’
Contract advertising has released the first commercial for Portea Medical, India’s largest and fastest growing home healthcare company. The campaign, airing nationally across 32 channels, takes an emotive route to demonstrate how a person can heal faster and in the best possible manner if provided a home environment post-treatment.
Watch the TVC here:
“While medical treatment can be obtained in a hospital, it is widely acknowledged that a patient heals best at home, under the care of a home healthcare professional, and around the people that patients are most comfortable with. At Portea, we see this happening every day and have had the privilege of serving nearly 100,000 patients in the last two and a half years ago, since we launched our operations. Through this campaign, we look forward to reaching out to many more Indian families and continuing to bring care and support to those in need,” said Kavita Chowkimane, GM – Marketing, Portea Medical.
Conceptualized and executed by Contract Advertising- Bangalore, the TVC will be supported by print, outdoor and digital. The TVC which went on air on February 1, 2016 is being broadcast during prime time and will run nationally.
Commenting on the commercial, Ashish Chakravarty, National Creative Director, Contract Advertising said, “We often notice that caregivers become the closest confidants of patients. It’s an unusual relationship that has no name. We wanted to focus on the emotional part of caregiving rather than the clinical side, one so often sees in healthcare advertising. It’s a beautiful story of a Portea nurse who knows how to use the comforts and routines of a home to gently nudge a person towards recovery.”
Creative Team: Ashish Chakravarty, Vineet Mahajan, Arpana Hona
Account Management Team: Ashish Anand, Madhumita Das
Production House: Equinox
Director: Nitin Parmar; DOP: Laxman Utekar; Executive Producer: Manoj Shroff; Producer: Sia Bhuyan; 1st AD: Abhay Nihalani; DA: Manasi Pareek
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