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Consumers showing interest in shopping online: TN Sofres Mode Study

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Consumers showing interest in shopping online: TN Sofres Mode Study

The TN Sofres Mode study shows that while very few surfers have actually made a purchase on the Internet—within six months, the period under survey—about half of the survey population expressed an interest in shopping online. 20 per cent of users claimed that they are likely to make an online purchase within the next six months.

The survey has a base of 2,400, and covers eight cities—Mumbai, Delhi, Chennai, Calcutta, Bangalore, Hyderabad, Ahmedabad and Pune.

Online shopping intentions
  • 3% of surfers have bought or ordered goods/services on the Internet in last one month
  • 2% have bought or ordered goods/services on the Internet in last 6 months
  • 3% have considered buying or ordering goods/services on the Internet during the past month, but decided not to
  • 6% have bought or ordered goods/services outside of the Internet as a result of information found on the Internet during the past month
  • 20% plans to buy or order goods/services on the Internet within the next 6 months 66% none of the above
Main Reason for not shopping online
  • 17% unsure about quality
  • 14% not fulfilling (prefer the shopping experience of a store)
  • 13% lack of security
  • 12% prices are high/expensive
  • 7% lack of privacy
  • 4% delivery takes too long/not safe
  • 14% others
  • 19% nothing in particular / can’t say
Preferred mode of payment
  • 8% through credit card on the Internet
  • 39% through cheque or cash on delivery
  • 3% through other means
  • 50% don’t know/not sure
Product likely to be bought
  • 40% Prefers to buy books
  • 29% PC Software
  • 26% Records/CDs (Music)
  • 20% Clothes
  • 20% Cinema tickets/ theatre tickets
  • 19% Toys/games
  • 15% Videos
  • 14% PC hardware (peripherals / accessories)
  • 13% Electrical/Electronic goods
  • 13% Jewellery/Fashion accessories
  • 9% Holidays/Leisure travel
  • 15% Can’t say


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