Top Story

e4m_logo.png

Home >> Advertising >> Article

Consumers showing interest in shopping online: TN Sofres Mode Study

20-December-2000
Font Size   16
Consumers showing interest in shopping online: TN Sofres Mode Study

The TN Sofres Mode study shows that while very few surfers have actually made a purchase on the Internet—within six months, the period under survey—about half of the survey population expressed an interest in shopping online. 20 per cent of users claimed that they are likely to make an online purchase within the next six months.

The survey has a base of 2,400, and covers eight cities—Mumbai, Delhi, Chennai, Calcutta, Bangalore, Hyderabad, Ahmedabad and Pune.

Online shopping intentions
  • 3% of surfers have bought or ordered goods/services on the Internet in last one month
  • 2% have bought or ordered goods/services on the Internet in last 6 months
  • 3% have considered buying or ordering goods/services on the Internet during the past month, but decided not to
  • 6% have bought or ordered goods/services outside of the Internet as a result of information found on the Internet during the past month
  • 20% plans to buy or order goods/services on the Internet within the next 6 months 66% none of the above
Main Reason for not shopping online
  • 17% unsure about quality
  • 14% not fulfilling (prefer the shopping experience of a store)
  • 13% lack of security
  • 12% prices are high/expensive
  • 7% lack of privacy
  • 4% delivery takes too long/not safe
  • 14% others
  • 19% nothing in particular / can’t say
Preferred mode of payment
  • 8% through credit card on the Internet
  • 39% through cheque or cash on delivery
  • 3% through other means
  • 50% don’t know/not sure
Product likely to be bought
  • 40% Prefers to buy books
  • 29% PC Software
  • 26% Records/CDs (Music)
  • 20% Clothes
  • 20% Cinema tickets/ theatre tickets
  • 19% Toys/games
  • 15% Videos
  • 14% PC hardware (peripherals / accessories)
  • 13% Electrical/Electronic goods
  • 13% Jewellery/Fashion accessories
  • 9% Holidays/Leisure travel
  • 15% Can’t say

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.