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Consumers open to receiving brand communication on cell phones

Consumers open to receiving brand communication on cell phones

Author | exchange4media News Service | Monday, Apr 26,2004 8:13 AM

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Consumers open to receiving brand communication on cell phones

As per a study conducted by Intellect and Interactions, two Lintas media group companies, 66% of the respondents are willing to accept advertising through SMS on their cell phones. Avoidance of SMS (termed as deleting the SMS without reading it carefully) is much lower for this medium compared to the conventional media. 32% are in the habit of reading every SMS that they receive.

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