Top Story

e4m_logo.png

Home >> Advertising >> Article

Consumer goods see mixed growth

12-July-2005
Font Size   16
Share
Consumer goods see mixed growth

CTVs post 2% growth for first 5 months in 2005, refrigerators fared the worst.

The sales of consumer durables for January-May this year have been a mixed bag with washing machines and air-conditioners showing rapid growth.

Colour television sales remained flat and refrigerator sales reported a sharp decline.

According to AC Nielsen figures, colour televisions recorded a growth of just 2 per cent in volume for the five months of the year against the same period last year.

In value terms, the category recorded a 3 per cent decline.

Washing machines sales were up 15 per cent this year, against the corresponding period last year.

In value terms, too the category reported a 22 per cent increase.

Rising mercury levels seem to have brought a smile on the face of air-conditioner manufacturers as the category made fast progress, reporting a 40 per cent growth in volume and 30 per cent increase in value terms.

But the sale of refrigerators, both in volume and value terms, fared the worst among the four categories, where it showed a 7 and 4 per cent decline, respectively.

“Even the much-hyped India-Pakistan cricket series earlier this year failed to lift the sales of colour television sets to market expectations,” says an executive at one of the leading players of white goods.

According to National Council of Applied Economic Research, 212 households in 1,000 actually posses a regular-size colour television.

With just 160 and 105 households out of a 1,000 having refrigerators and washing machines respectively, the two categories have a long way to go before they actually start showing any signs of stagnation.

And only 15 in a 1,000 households actually have a air-conditioner installed in their houses.

Big Ticket Items

* Colour televisions: recorded a growth of 2% in volume for the five months in 2005 against last year. There was a 3% decline in value terms

* Washing machines: sales were up 15%, against last year. In value terms. There was 22% increase

* Air-conditioners: recorded the fasted growth: 40% hike in volume and 30% increase in value terms

* Refrigerators: fared the worst. While it showed a 7% decline in volume, in value terms the decline was 4%.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems