The Union Ministry of Consumer Affairs has called for a pitch. A ministry official has confirmed that the account size is more than Rs 100 crore. The pitch is for the creative business, he informed.
As many as 15 top agencies are in the fray, the official said. The Evaluation Committee of the ministry is still reviewing the presentations, he said, adding, "The pitch has been on since April 28 and the results will be announced by May end."
The ministry is looking at consumer education and awareness campaigns, he informed.