FedEx Express (FedEx), a subsidiary of FedEx Corp and the world’s largest express transportation company, has launched an innovative, interactive campaign that puts insight and intelligence on global trends at the fingertips of businesses of all sizes and in all geographies.
The campaign titled “Connect your Business to a Changing World,” gives business leaders around the globe access to useful and unique content about the trends that are impacting businesses and economies worldwide, as well as the solutions. FedEx provides to help companies benefit from those trends, through the FedEx global campaign website at http://connect.fedex.com.
Visitors on the site can access a range of audiovisual and print content including articles from The Economist. Through the enhanced web experience, viewers can also analyze data, view videos, read supplementary content and information about innovative transportation solutions as they seek to navigate the complexities of the global marketplace.
In addition to advertising across pan-regional and local print and online media, the campaign will also be supported by a worldwide communications and public relations program.
“If global trade were its own free-standing economy, its GDP would exceed $18.3 trillion. This presents unprecedented opportunities for businesses of all sizes and in all countries. In this hyper-connected economy, businesses are able to take advantage of these opportunities through FedEx extraordinary global network and connectivity,” said David L. Cunningham Jr., President, FedEx Asia Pacific.
“We live in a world where the pace of change is unprecedented,” said Rajesh Subramaniam, Senior Vice President, Global Marketing, FedEx Services. “Turbulence in the global economy has exerted multiple pressures on businesses around the world as they look for ways to get ahead and remain competitive. This new multi-channel campaign and the http://connect.fedex.com experience provide businesses the intelligence to stay one step ahead of their customers’ needs and to focus on a number of topics critical to achieving business and economic growth around the world,” he added.