Top Story

e4m_logo.png

Home >> Advertising >> Article

Congress tops poll ads in print

01-May-2004
Font Size   16
Congress tops poll ads in print

The Congress Party may be closing in on the BJP if exit polls are any indication, but the 119-year-old party is way ahead of the latter when it comes to print advertisement campaigns.

According to AdEx India, a division of TAM Media Research, which has been tracking election-related advertising, the Congress accounts for more than half of the advertising volumes between March 1 and April 7.

The BJP is a distant second at 14 per cent, with AIADMK third with a share of more than 10 per cent. In fact, before the BJP beefed up its campaign in the first week of April, the AIADMK was second to the Congress.

Apart from the AIADMK, South Indian parties such as the Telugu Desam, Kannada Nadu Party and DMK also find place in the top-ten list.

During the first three weeks of March, Tamil Nadu topped the states in terms of advertising volumes, with Andhra Pradesh coming in second. Both, together, gobbled up nearly 40 per cent of the election-related print advertising volumes during that period.

With elections approaching, the first week of April has seen a 3.6 times increase in advertising volumes over the same period in March.

AdEx, for the purpose of compiling data, has taken note of only such advertisements that have at least a line about the elections or votes.

The organisation's newsletter has also noted that the share of `self-praise' ads has risen as the campaign has prolonged.

During the first week of March, 90 per cent of Congress' advertising was anti-BJP, according to AdEx. This figure, calculated up to April 7, has fallen by half. The share of self-praise ads of the Congress works up to 45 per cent, with BJP too having a similar share. But, for BJP the focus has shifted from Mr L.K. Advani's `Bharat Uday Yatra,' which it had highlighted in its ads during most of March.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...