Congress party has called for a creative and media pitch for the Jharkhand Assembly elections. It is learnt that the agencies taking part in the pitch include Crayons Advertising, JWT, Percept and K&V Media, among others. The account size is pegged at upwards of Rs 100 crore.
A decision on the agencies is expected shortly. The agencies will work on a 360-degree multimedia campaign involving print, radio, TV, and OOH.
The Jharkhand Assembly elections are slated to be held in five phases on November 25, December 2, 8, 12 and 18, 2009.