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Confederation of Asian Advertising Agency Associations elects Srinivasan K Swamy as Chairman

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Confederation of Asian Advertising Agency Associations elects Srinivasan K Swamy as Chairman

Srinivasan K Swamy, Chairman, RK SWAMY HANSA Group, has been appointed the Chairman of Confederation of Asian Advertising Agency Associations (CAAAA) at its Annual General Meeting (AGM) held in Mumbai on March 26, 2010. He will serve in this capacity for two years (2010-12). Swamy takes over from outgoing Chairman Yutaka Narita. Prior to assuming this new role, Swamy was Vice Chairman of CAAAA.

Besides the Chairman, it was also announced at the CAAAA AGM that Harris Thajeb would be the Vice Chairman, while Toshiharu Kanesaka has been appointed as Secretary. Anthony Kang has been appointed as Treasurer, CAAAA.

The New Executive Committee Members elected are:

CAAAA works as a forum where representatives of advertising agency associations in the Asian region come together to discuss issues concerning the advertising agencies. CAAAA was registered as a Society in Singapore three years ago and, therefore, is a young institution. On being elected as Chairman of CAAAA, Srinivasan K Swamy has a clear roadmap ahead. He said, “There are three important things that need our attention. First, is to develop a set of ‘business practices’ that would make our industry strong; second, to induct more countries as members into CAAAA fold; and third is to do activities and events that will make CAAAA a financially strong body to take on other industry-building efforts, and also collaborate with the Asian Federation Advertising Association.”

Yutaka Narita, former Chairman of Denstu Inc., Japan and outgoing Chairman of CAAAA, added, “I am quite confident that under the leadership of Mr Swamy, CAAAA would continue its mission and achieve greater heights. My best wishes and support from the Japan Advertising Agencies Association are with him to make this mission a purposeful one.”

Swamy had served as the President of Advertising Agencies Association of India for three consecutive terms between 2004 and 2007. He is also a Governing Council member of the Advertising Standards Council of India. He is also Chairman of the IBF-AAAI Joint Working Committee for four years running. He is the Vice President of Confederation of Asian Advertising Agency Associations.

CAAAA is engaged in developing specific ideas that would help agencies to move up the value chain for advertisers that would help remunerate the agencies better. Other key initiatives of the CAAAA include encouraging the setting up of postgraduate education on communications in various countries and helping develop distance-learning e-platforms on integrated marketing communications. Further, CAAAA intends to conduct seminars, workshops, colloquiums and conferences across various countries through identified thought leaders and professionals, who will help raise the bar of excellence in the industry.

CAAAA members include representatives from Advertising Agencies’ Associations from the Philippines, Malaysia, Singapore, Thailand, Pakistan, China, Indonesia, Japan, South Korea and Taiwan, besides India.


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