Top Story

e4m_logo.png

Home >> Advertising >> Article

Concept PR deploys hub-n-spoke model for South, pitches aggressively

07-September-2016
Font Size   16
Concept PR deploys hub-n-spoke model for South, pitches aggressively

Concept PR has deployed a hub-and-spoke model for exponential growth across South India. The hub-n-spoke model leads to significant improvements in efficiencies due to joint development of efforts across the centres, enhances the geographical footprint of the agency and simultaneously makes available the entire offerings of varied services of the agency to all the clients across all centres. This helps facilitate the entire production process and lower overall costs.

“We believe that the Indian economy is on an upswing and the growth going forward would be exponential. South India offers excellent opportunities for communication in different verticals such as IT, ITES, Bio-technology, Startups, Pharma and real estate and infrastructure. Our renewed focus appears to have paid us dividends considering the fact that we have been winning a string of businesses in this region,” said Ashish Jalan, Director and CEO of Concept group.

The consultancy has signed new clients like Bangalore-based Happay, abusiness expense management solution company, and Book My Time, a car service and sales aggregator, Hyderabad based,Granules India Ltd, a pharmaceutical compound manufacturer, and Sathguru Management Consultants amongst others. Concept PR has also won mandate from VBHC - Value Homes Private Limited which has projects across Bangalore, Mumbai, Chennai and Delhi-NCR.

“The past nine months has been a huge learning curve, we have pitched aggressively, won accounts, added to the team. But most importantly, we have hit upon the ideal model to increase our presence in the South, increase our product offering, efficiently use group resources across all offices, all this without increasing unnecessary costs. This is critical as we will be able to add value for our clients and at the same time not be heavy on their pockets,” said Sunil Nair, COO – South, Concept PR.

 “The increase in clients is gratifying but we still have a long way to go”, added Sunil Nair.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow