Cathay Pacific Airways Ltd. has appointed Concept PR as their PR agency in order to enhance its corporate image in key areas, including product and service communication. Under the agreement, Concept PR will provide services such as strategic consultation, media relations and e-PR to Cathay Pacific.
Commenting on the account win, Ashish Jalan, CEO, Concept PR, said, “This is certainly a prestigious account and it feels good to be associated with Cathay Pacific. The airlines will increase its presence in India in the coming years and we at Concept PR will keep up and further strengthen the premium brand position that Cathay Pacific enjoys.”
Cathay Pacific Airways is a Hong Kong-based airline offering scheduled passenger and cargo services to 93 destinations in 35 countries and territories. Its airline network covers Asia, North America, Australia, Europe and Africa. In India, the airline operates from Mumbai and Delhi.
Concept PR is a part of Concept Communications. It offers services in areas such as corporate and brand building communication, event and crisis management, investor relations and media relations.
Concept PR has recently also bagged the Haryana Government PR account. It also handles the PR business for BSNL, Export Inspection Council, GMR, MCX, DLF, Birla Sun Life Insurance, Birla Sun Life Mutual Fund and Orient Craft, among others.