Concept Communication has been signed on by Hakoba Sarees as its advertising agency, to handle its media and creative duties. Though officials refused to divulge the account size as well any further details, industry sources informed that the size of the business was in the range of Rs 4-5 crore. Percept H was the incumbent agency.
Giving very little away, Vivek Suchanti, MD, Concept Communication, said, "We have already started working on the new business and the work involves a whole host of products. We are working on many of Hakoba's lifestyle brands under various agency brands."
Hakoba Sarees Inc is a New York-based company and claims to be the only company in the US that specialises in the complete process of ' Design, Creation, Manufacturing and Marketing' in bringing Hakoba Sarees to the world.
Hakoba Sarees' worldwide expansion plans will avail its products in Hakoba Sarees franchise stores in prominent Indian shopping centres in cities with large Indian population like New York, Chicago, Dallas, Houston, Los Angeles, Toronto and London as well as in major cities in India.