Concept Communication has won the creative account of Multi Commodity Exchange (MCX) in a multi agency pitch process. Though the exact account size is not known, industry observers said that MCX would be spending a substantial amount on advertising duties.
Confirming the same, Concept Communication MD, Vivek Suchanti, said, "We have won this account after a pitch process and the reason we bagged the account is because we understood the client's requirement. We will start with building the corporate image and then move on to specific product advertising. The multimedia campaign should be launched in the first week of March."
MCX is headquartered in Mumbai and is an independent and de-mutualised multi commodity exchange. It has a permanent recognition from Government of India for facilitating online trading, clearing and settlement operations for commodity futures markets across the country.
It was inaugurated in November 2003 and offers futures trading in commodity categories including agri commodities, bullion, pulses, oils and oilseeds, energy, plantations, spices, metals – ferrous and non-ferrous – and other soft commodities.