Top Story

e4m_logo.png

Home >> Advertising >> Article

Compaq Presario eyes holidayers with roadshows at popular hill stations

03-June-2006
Font Size   16
Share
Compaq Presario eyes holidayers with roadshows at popular hill stations

Holidayers heading out to the hills to escape the summer heat can expect a fun treat awaiting them. Hewlett-Packard India has rolled out an innovative holiday promotion on the Compaq Presario range of desktops and notebooks – ‘Ye Lamhe Shahrukh ke Saath (Magic Memories with Shahrukh)’.

HP will be setting up special kiosks at popular hill stations like Kullu Manali, Nainital, Mussourie, Mount Abu, Shimla, Lonavala, Mahabaleshwar, Panchgani, Ooty, Kodaikanal, Gangtok, and Darjeeling, where holidayers can avail of offers on the products and also have their pictures clicked with life sized cut-outs of Shahrukh Khan.

Speaking on the initiative, Nitin Hiranandani, Personal Systems Group-Consumer Sales Manager, HP India, said, “‘Ye Lamhe Shahrukh ke Saath’ is a unique concept, which will create a fun experience for families on summer holidays and put the Compaq Presario brand firmly on their radar. Summer vacations are the ideal time for school children to buy PCs. What better way to establish a fun and relevant connect with target customers from cities than making your brand part of their holiday memories forever.”

These roadshows will run for two consecutive weekends at various holiday spots so that holidayers can have a bit of fun while checking out the Compaq Presario products and offers.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India