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Compaq Presario eyes holidayers with roadshows at popular hill stations

03-June-2006
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Compaq Presario eyes holidayers with roadshows at popular hill stations

Holidayers heading out to the hills to escape the summer heat can expect a fun treat awaiting them. Hewlett-Packard India has rolled out an innovative holiday promotion on the Compaq Presario range of desktops and notebooks – ‘Ye Lamhe Shahrukh ke Saath (Magic Memories with Shahrukh)’.

HP will be setting up special kiosks at popular hill stations like Kullu Manali, Nainital, Mussourie, Mount Abu, Shimla, Lonavala, Mahabaleshwar, Panchgani, Ooty, Kodaikanal, Gangtok, and Darjeeling, where holidayers can avail of offers on the products and also have their pictures clicked with life sized cut-outs of Shahrukh Khan.

Speaking on the initiative, Nitin Hiranandani, Personal Systems Group-Consumer Sales Manager, HP India, said, “‘Ye Lamhe Shahrukh ke Saath’ is a unique concept, which will create a fun experience for families on summer holidays and put the Compaq Presario brand firmly on their radar. Summer vacations are the ideal time for school children to buy PCs. What better way to establish a fun and relevant connect with target customers from cities than making your brand part of their holiday memories forever.”

These roadshows will run for two consecutive weekends at various holiday spots so that holidayers can have a bit of fun while checking out the Compaq Presario products and offers.

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