The $ 80-million London-headquartered Financial Dynamics, one of the world's leading specialist communications consultancies, is poised to start operations in India very shortly. Confirming this to exchange4media in a telephonic interview from London, Charles Watson, Chief Executive, said FD was in talks with a handful of Indian communications and PR firms to "find a suitable partner with whom we can start operations in India."
Watson declined to divulge the Indian companies with whom FD is negotiating for reasons of confidentiality, but said, "I would be able to make the announcement formally within a month."
Financial Dynamics specialises in maximising shareholder value; enhance and protect client reputations; raise capital in international markets; build brands for clients and market their products; execute M&A transactions, and influence the climate in which clients operate.
Watson informed that the firm has already done work for some Tata Group companies, Vedanta, a mining company, and Cognizant and Cental in the IT sector. It has also advised the Ministry of Finance on ways to communicate India's achievements in the international markets.
On why Financial Dynamics is keen to enter the Indian market, Watson said, "We are market leaders in the UK, North America and Europe. We have around 350 clients. In our assessment and that of our clients, India is the most exciting emerging market, far ahead of China in terms of potential. It is a two-way requirement we intend to fulfill. Many of our clients are keen to communicate with the Indian market for obvious reasons. At the same time, India is on a major globalising path, and many top Indian companies would require assistance to find a place for themselves in the Western markets. FD would like to be in a position to act as facilitator for both."
Among FD's clients are names like Coca-Cola, Bank of New York, Heinekken, GE, Vodafone, Aviva and Xerox, to name a few. It has offices in London, Paris, Frankfurt, New York, Boston and Chicago, as well as in Sweden, Greece and Bahrain.
When asked about the kind of services that FD will bring to its Indian clientele, Watson said, "Everything from public affairs and lobbying on Capitol Hill to brand building, helping in IPOs, listing on major stock exchanges like New York, London, Frankfurt, and mergers and acquisitions. Ours will be a holistic approach."