Top Story


Home >> Advertising >> Article

COMIO Smartphones strikes a chord with the youth

Font Size   16
COMIO Smartphones strikes a chord with the youth

COMIO Smartphones, the new mid-segment brand, has launched a new digital film that reflects the sentiments of today’s youth. The film salutes the power and attitude of youth that can change everything that undermines them, from personal relationships to career choices.

The newly launched COMIO S1 Lite and C2 Lite have been created 'by the youth, for the youth' and the film aptly chronicles this attitude in a powerful and succinct way. Comio has done intensive research amongst them to figure out their choices and pain points. Young people today are constructing their own identities more than ever before and the conventional boundaries no longer apply. Through the digital film, COMIO aims to support the youth and encourage them to dream big.

Sumit Sehgal, Chief Marketing Officer, COMIO Smartphones, said, “COMIO is building its brand around the youth, with both its products and communication reflecting their needs, wants, beliefs and attitudes. So much so, that the recently launched models have been created after taking extensive feedback from them. We understand that the young Indians are unwilling to compromise their freedom and individuality- anyone or anything that stands in their way is rejected, demolished or changed for good.”

The film theme is that COMIO does not take the youth lightly and seriously considers their feedback in designing their products. Dedicated to India’s youth, COMIO thrives on its ability to constantly innovate and challenge market dynamics.

Tags COMIO India

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...