Colors presents The Advertising Club's 'Effie India Awards 2015'

Colors presents The Advertising Club's 'Effie India Awards 2015'

Author | exchange4media News Service | Thursday, Jan 28,2016 10:45 AM

Colors presents The Advertising Club's 'Effie India Awards 2015'

This year, the Effie Awards India celebrated its 15th anniversary in a celebratory event in Mumbai. A chapter of The Advertising Club (TAC) India, Effie India Awards 2015 presented by Colors and Powered by Colors Infinity recognised the category game-changers and innovators for the year.

 The Effie Awards 2015 was adjudged by an eminent jury panel of 285 industry leaders from across Mumbai, Delhi and Bangalore representing agency and clients. The winning campaigns represented the most successful national campaigns in marketing communications.  Some of the key categories included were consumer products, consumer durable, Services, Healthcare, Small town and rural marketing etc.

The key winners of the Effie awards under various categories are as follows:

Award Name Winning Agency/Company Campaign Name
Consumer Products: Cosmetics and toiletries, personal hygiene – Gold Award
Mullen Lowe Lintas Group, India Brave and Beautiful, Dabur
Delay Marriage, HUL
Services: Telecom and related products – Gold Award Contract Advertising Pvt. Ltd. Truecaller -  Take the Right Call
Healthcare – Gold Award McCann Worldgroup India U Quit Something, I Quit Something, Cipla Ltd.

 Ajay Kakar, Chairman, Effie India Awards 2015, "In an era where marketing budgets are under strain and scrutiny, it is extremely heartening that effectiveness has become the mantra of the marketing and advertising fraternity. The overwhelming response to the Effie 2015 is witness to this, with an all-time high participation of 57 agencies and 603 entries. The fact that the Effie award has become the most coveted trophy on the shelves of marketers and agency alike is the greatest joy for me.”

 Elaborating further on the entries, Vikram Sakhuja, 2015 Awards Co-Chairman, Effie India Awards 2015, said “The Effie’s this time too has it all, the power of insight, non-conventional marketing plans and ultimately a great brand success stories.”

 Speaking at the award ceremony Raj Nayak, President of The Advertising Club said “The business environment is constantly changing and it is imperative that we align ourselves these changes to meet the expectations of our clients. I take this opportunity to appreciate and congratulate all the winners and my industry colleagues who are driving and leading this change.”

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